Four brands. One digital presence.
From discovery workshops to Webflow deployment, we rebuilt Bailey International's entire digital ecosystem, consolidating four product brands, designing a scalable CMS, and building lead generation across all sites.
The Transformation
Before & After
Not just a visual refresh. The new site was built around how Bailey's customers actually find and buy, with intuitive navigation, cleaner product pages, and lead generation forms designed to convert.
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The Client
Four brands. One team. 40 years of expertise.
Bailey International is a North American manufacturer of hydraulic components and electronic controls serving OEMs, dealers, and distributors through four product brands.
While their ecommerce platform was strong, they needed a corporate website that unified their brands, showcased the full business, and generated qualified leads.
The Brief
Client Needs & Objectives
The digital presence of four existing brands was consolidated into one corporate destination. The main challenge was preserving existing traffic while keeping ecommerce live alongside it, without duplicating content, and keeping the customer journey seamless.
No developer needed to update pages.
Built to turn traffic into leads.
Stronger visibility, ready for AI search.
One identity across every touchpoint.
Results
Four brands. One digital presence. Measurable results.
By consolidating four independent brands into one digital ecosystem, we improved visibility, streamlined operations, and created a website that supports every stage of the buyer journey, all while delivering measurable business results.
The Process
How We Did It
Discovery & Business Analysis
Through discovery workshops, stakeholder interviews, user persona development and audits, we gained a deep understanding of the Bailey ecosystem. These insights grounded every decision that followed.
Brand Unification
We unified Bailey's identity across digital and print through a cohesive brand positioning strategy. This covered business cards, folders, brochures and social templates, all drawn from one source of truth.
Site Architecture
We mapped a cohesive, intuitive framework across all Bailey properties, simplifying navigation, supporting future growth and clearly distinguishing each product focus area.
Webflow Library Creation
We built a modular Webflow library with reusable components. Bailey's team can update content, swap visuals and deploy new pages without touching a developer.
Copywriting & Content
We reviewed existing content and proposed refreshed copy aligned with the established tone and voice, developing new content where needed to ensure clarity and consistency across the site.
Lead Generation Strategy
Scattered, server-based forms replaced with a unified form builder connected to a single database. Cleaner data, faster follow-ups and full reporting visibility across all sites.
SEO & AI Search
We ran a full SEO audit, researched keywords and built a strategy to strengthen Bailey's organic visibility today while preparing the brand for emerging AI-driven search.
CRO
We implemented tracking to measure performance and user behaviour, applying quick wins by refining landing pages and user journeys. We continuously test forms, CTAs and layouts to improve conversion rates.
The Final Result
It Started as a Website.
It Became a Lot More.
The website became the foundation for Bailey's entire digital marketing ecosystem, unifying every channel with one brand voice and visual language.
Product Catalog
From Screen to Print
The website became the blueprint for Bailey's new product catalog, bringing the same brand, structure, and visual language into print.
In Their Own Words
"Their templatized approach to design was a game changer for us, and ensured that all source files were easy to update internally. The how-to guides they create for new software integrations are absolute lifesavers. Beyond their technical expertise, Enova's open communication, fast response times, and attentiveness set them apart from any agencywe've worked with in the past."
