100+ Websites, One System.
From a deep discovery process to a fully scalable design system, we built a new template and main site, then migrated 70+ subsidiary websites over 10 months, becoming a natural extension of Waste Connections' internal team.
0+
Websites from subsidiary brands.
0k
Monthly visitors on the main website.
0 mo
To build the system and migrate 70+ websites.
About the Client
20,000+ Employees Across North America
Waste Connections is a leader in North American waste management and recycling services, a Fortune 500 company with over $10B in revenue and 20,000+ employees across numerous internal teams.
Before & After
Design That Scales
Not just a redesign. A conversion-focused design system built to scale across 100+ subsidiary sites, drive measurable results, and grow with the business.
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Client Needs & Insights
What We Set Out to Solve
Through proactive analysis, we identified four key objectives that shaped every design and development decision.
One system, built to power 100+ subsidiary sites.
Turn traffic into qualified inquiries.
Self-serve tools to cut down support volume.
One consistent identity across every site.
One Brand. Real Results.
100+ Websites. One System. Real Results.
By unifying 100+ subsidiary websites into one scalable system, we improved visibility, streamlined operations, and created a system that supports every stage of the buyer journey, all while delivering measurable business results.
The Live System
Thousands of Pages, One Experience.
The same scalable design system powers every page, from the main site down to each subsidiary brand.
The Process
How We Did It
Research & Analysis
We conducted a deep analysis with internal teams to understand the business inside and out. Competitor analysis, user personas, customer journey mapping, and stakeholder interviews gave us the full picture before a single pixel was designed.
UX/UI Design
With research complete, we moved into wireframing and interface design, translating the sitemap and user flows into low-fidelity sketches and then high-fidelity UI screens ready to guide every subsidiary site.
Design System & Component Library
Ensuring scalability, adaptability and flexibility across all platforms was fundamental. We developed a comprehensive design system and component library covering colors, typography, icons, and reusable components that could power every subsidiary site.
Workflow Setup & Team Bridging
We set up a dedicated workflow to migrate the entire network to Webflow, cutting development time significantly. That meant close coordination across multiple teams, from Waste Connections' internal stakeholders to third-party vendors, all while leveraging Webflow's native features to maximize productivity and scalability.
Development
We established a cohesive, intuitive framework across the full catalog of sites, optimized for SEO, CRO, and lead generation.
Continuous Improvement & Migration
Over 70 subsidiary websites were migrated onto the new system, on time and on budget. We continue to evolve the system through ongoing SEO updates and CRO testing, backed by performance metrics, not assumptions.
Seamless Partnership
Beyond Just a Website. A Natural Extension of Waste Connections Team
What started as a website strategy and migration project became something more lasting. We're now a partner Waste Connections can count on for any strategy or project, always available and consulting with them on everything as they plan for a seamless future.
Recognition
Webflow Awards 2024
Enterprise Excellence
Category for Partners
Finalist 2024
All-Star Category for
Customers
Winner 2024
Eric Hansen, CIO at Waste Connections, took the stage at Webflow Conf to share the story behind the project: how a fragmented network of 100+ websites became a unified, scalable digital system built to drive lead generation and convert at scale.
Ongoing Optimization
Our Work Doesn't Stop at Launch
We partner with our clients long-term to continuously evolve their websites through data-driven improvements. From ongoing SEO updates to CRO testing powered by Webflow Optimize tools, every decision we make is backed by performance metrics, not assumptions or aesthetics.
+14%
More leads by optimizing microcopy, learned directly from user behavior.
We learned from user behavior and drove +14% more leads by optimizing microcopy.
Building for What Comes Next
We stay ahead by researching emerging AI search and developing comprehensive, full-funnel strategies that enable our clients to reach their target niche with precision. The goal: smarter websites that adapt, convert, and grow over time.
We Support
Metrics
Interact + Interest | Action
Web enhancement
Landing pages
Ads campaigns
Video content
Email campaigns
AI search
Sales
Contact forms
CTAs
AI chatbot
Measure
Technical whitepapers
Brochures
Printed product sheets
Interact
Actively engage with audience
Interest | Action
Generate qualified inquiries
Sales
Convert leads
Measure
- Interact
- Impressions, New Users, CPC Traffic, Click-Through Rate (CTR)
- Interest | Action
- Qualified Contact Forms
- Engagement Rate
- Email Open/Click Rates
- AI Citation Count
- Sales
- Number of Leads
- Lead Qualification
- Conversion Rate
- Measure
- Sales Performance Stats
