Designing the Experience Behind the Event of the Year
Waste Connections needed more than event graphics. They needed four distinct experiences, each with its own personality, all feeling part of one story. We designed every touchpoint, from the logo to the last screen.
The Challenge
Brand and design four different events in a short timeframe, each with its own visual identity, without losing the thread that connects them.
The Leadership Summit
A corporate gathering of leaders, built for focus, conversation, and alignment.
The Partner Expo
A mini-expo where vendor partners present their products and services.
The After-party
An after-party with live music, good food, and time to celebrate.
The Finalists' Gala
An exclusive reception honoring the finalists of an international competition.
How We Solved It
The main event's identity
The year's theme, Win from Within, was inspired by James Heskett's book of the same name, which argues that a strong culture is a company's greatest competitive advantage. We translated that idea into a logo, suggesting growth that starts at the core and moves outward.
The leadership summit experience
We mapped the attendee journey space by space, so every room and transition felt intentional. The visual concept extended from the logo, with arrows and expanding lines as a recurring motif of growth and progress, while staying true to the corporate color palette.
The partner expo
We designed a flexible booth system for 16 vendors. Each booth shares a cohesive structure and adapts to highlight its vendor's core product or service.
The after-party
This was all about celebration, so we leaned into a bold rock-concert aesthetic with more creative freedom. Beyond the static assets, we created video motion graphics that brought the stage and screens to life.
The finalists' gala
For an exclusive gathering of regional finalists from across the US and Canada, we turned to Art Deco: elegant, celebratory, and unmistakably premium, with an international feel to match the guest list.
From Screen to Print
A cohesive, immersive brand experience. Over 100 assets, four environments, and one story attendees could feel at every step.
Designed by Us,
Experienced with Them
Our team attended the Partner Expo and the international competition, seeing our work come to life and the experience unfold firsthand.
